Backlinks play a vital role in a website’s rank. And search rankings are essential for businesses to edge out the competition.
Building a backlinking profile isn’t difficult if you use strategies like private blog networks (PBNs), blog comment spamming, and cloaking. But here’s the catch: these are unethical black hat techniques and will have the opposite effect on your client’s website.
The ethical strategies, aka “White Hat methods,” take time and effort. This is something most businesses either don’t have or don’t give much preference to.
This is where the need for outsourcing arises. Outsourcing a business’ link building gives them the time and resources to concentrate on other essential tasks.
But not all digital marketing agencies are the same. Some use the aforementioned black hat techniques and can land your website in hot water.
As a white hat link building agency, Orange Outreach has stringent guidelines to meet your client’s expectations. There are 13 metrics in total. They are discussed in detail below.
High DA
Domain Authority (DA) is a score that rates how a website will be ranked in the search engine result pages (SERPs). These scores range from 0 to 100. Higher the score, higher the probability of your website ranking higher in the search results.
The DA score of a website increases as it gains more authoritative backlinks.
The DA of websites that Orange Outreach uses for your client’s website is 30 and above. This means that the lowest DA rating you can expect from Orange Outreach is 30, which is above average and is a sign of a reliable website.
High DR
Domain rating (DR) determines the strength of a website’s backlink profile. This metric goes from 0 to 100 and is pretty effective in determining whether a marketing strategy is producing the expected results or not.
Orange Outreach will ensure your client’s links are present on websites with a DR of over 30. This helps improve your client website’s backlink profile and its authoritativeness.
High Organic Traffic
Organic traffic is the traffic a website receives through unpaid means, such as search engine results. Apart from the obvious increase in footfalls, organic traffic is also scalable and improves the trustworthiness of a website.
Having Orange Outreach build your client’s backlinking profile comes with the advantage of including your client’s links on websites that have organic traffic of over 500. The value is calculated using tools like Ahrefs and SEMrush, which are reliable tools for website analysis.
High Referring Domains
A referring domain is an external website that links to your client’s website. It benefits your client’s website by directing traffic to it.
Alongside backlinks, Orange Outreach provides over 100 referring domains to your client’s website, increasing its reliability and authority in the SERPs.
Trust Flow 10+
Devised by Majestic, Trust Flow (TF) is the level of a website’s trustworthiness. This metric is calculated based on the quality of a website’s backlinks.
TF scores range from 1 to 100. Any score above 10 is considered preferable in terms of website authority, quality, and trustworthiness.
Orange Outreach will place your clients’ links on websites that have a TF rating of over 10. The more backlinks from a site with a high TF score, the higher your client website’s TF score will be.
Citation Flow 10+
Citation Flow (CF) is another metric from Majestic. Unlink TF, CF relies more on the popularity of a link on a website than its quality.
The CF score should be something between 0 and 100. CF scores are often used alongside TF scores. A ratio of 1 indicates that the links on the website are of high quality and influential.
Orange Outreach includes your client’s links on websites that have citation scores of over 10 and that are similar to TF scores. This ensures that the websites that hold your client’s links are not just influential but authoritative in their respective niches as well.
Low Spam Score
Spam Score determines how spammy a website is. A website’s spam score is essential to its trustworthiness. The more reliable a website, the more opportunities for backlinks it gets.
Moz takes 17 unique factors into consideration when calculating spam scores. Satisfying 3 of these 17 factors accounts for a good spam score. Meeting 6 of these factors results in an intermediate spam score, and anything above 10 is problematic.
Orange Outreach makes sure your client links are on websites with low spam scores, i.e., 3 out of 17. This accounts for high-quality backlinks, which, in turn, directly contribute to better rankings.
Niche Blogs
Niche blogs refer to blogs written for a specific geographical location or a specific category of people. These groups are also known as the target audience.
Finding blogs for categories that are not mainstream can be difficult. But that’s not the case with Orange Outreach.
Irrespective of your niche, you can find high-quality, plagiarism-free blogs for your links. This is a great way to increase traffic to your website and improve rankings in the SERPs.
No PBN Blogs
PBN stands for Private Blog Networks. The sole purpose of PBNs is to provide backlinks to other websites, trying to manipulate Google for better rankings.
Google considers PBNs as link spam, and it will have the opposite effect on your website.
Orange Outreach follows clean, white hat methods to build your backlinking profile without using unethical methods like PBNs.
3-Year-Old Domains
Domain age is vital in backlinking. What this means is that the longer a website has been online, the more credible it is.
Orange Outreach posts your links on websites that are at least 3 years old. This makes sure that the backlinks for your clients are from reliable, well-established websites that Google prefers over websites that are more recently registered.
Hosting Location Advantage
A blog’s hosting location becomes an important point when talking about the target audience. The average person prefers to trust local websites. “Local” here refers to the country the website is based in.
Orange Outreach understands this. That’s why 90% of the websites provided by Orange Outreach for your client’s backlinking profile are from the U.S. This means more trust in the websites and the data shared on them.
Blogs with Contact Information
A vital factor that distinguishes blogs that are from PBNs and those that are not is contact information. Blogs with additional data, like contact information and links to the writer’s or blogger’s social media handles, are genuine. Blogs from PBN will mask contact information to hide their identity.
The blogs in which Orange Outreach includes your client’s links will carry contact information to prove their authenticity.
No Link Farm Networks
A link farm is a shady tactic some marketers use to create a backlink catalog. In layman’s terms, these are sites that are created with the intention of creating backlinks between each other.
Google penalizes sites that use link farms by lowering their rank in the SERPs.
The backlinks you receive from Orange Outreach will be devoid of links from link farms. They rely on increasing your client website’s ranking, the clean, white hat way.
These 13 factors exist so that Orange Outreach can provide high-quality backlinks to your clients.
Additionally, Orange Outreach uses generic, branded anchor text over location-based ones to eliminate the chances of Google footprint penalties.
Though there are multiple strategies for link building, the ones that Orange Outreach follows are ethical and time-tested techniques that Google prefers. These strategies have produced results for countless clients and will continue to do so.
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