Author: John

Ranking on the first page of a search engine without effective backlinks is extremely challenging. That’s one of the main reasons link building is important in order to increase search visibility and organic traffic for digital marketers and businesses. Link building is well-known to increase the number of visitors to your website through SERP ranking, as it allows the search engines to decide if your content is reliable and relevant. There are several link-building strategies that you can use to create high-quality backlinks, and you can make use of off-page SEO techniques such as Image Submission, Blog commenting, and video submission to develop backlinks.

Are you ever looking for secret tips, tricks, and expert insights for link building? Have you ever wanted to improve your rankings and domain authority? If you ever decided to create authoritative backlinks for your site, then keep reading this blog post to know about link building completely, why it is necessary, what type of links to create and how, and which tools can support you in enhancing effectiveness and get more backlinks in 2023.

Here, we have given you the information that will help you learn the link-building tactics, how they works, and how to implement them on your website.

What exactly is Link Building?

Link building is a method of getting hyperlinks (backlinks) from other authoritative websites and related sites. The main objective is to notify Google that your website is a reliable information source and make sure that your web pages rank higher on the SERP for related keywords.

Take a look at white-hat link building strategies and tips below:

Here, we are going to discuss some of the most organic and effective link building strategies that help you speed up the receiving backlinks process on a regular basis. A great way to do so is to ensure the visibility of your website’s content.

Begin with Keyword Research:

Keyword Research may seem basic, even though suppose you need others to see your content and link to it, then you should have to gather what keywords people may regularly search on Google. Generally, professionals use premium tools such as Ahrefs and SEMrush to find relevant keywords. Free tools like Ubersuggest and Google Keyword Planner are also available to get the relevant keywords. Using long-tail keywords will help you rank better and add more value.

Include Keywords in the Anchor Text:

Doing backlinks for your website is the most important thing ever. It is essential to ensure that while you create links to your site, you should have to add the keywords in the anchor text. So, the hyperlinked text leads to your content. It enhances your website’s relevancy. Moreover, it also ranks higher on Google and other search engines. It improves the chances of other websites linking to your web pages, resources, and articles.

Do Link Building Regularly:

Link building is a necessary criteria for your SEO strategy. Whether you are expecting an outstanding outcome, then it is essential to do the link building on a regular basis. After you begin developing your link portfolio, your website will improve and reach the world. Most professionals use special SEO tools to enhance their link portfolio effectively and quickly. For instance, Sitechecker is a familiar tool that allows you to get more backlinks and perform a detailed analysis of your backlink portfolio. Therefore, your site will get more links and rank higher.

Create Links from Related Websites:

You have to concentrate on the two main factors, which are as follows:

1. How relevant is the article’s topic that you are linking to? It is essential that the sites you are linking to have content that is relevant to your site’s topic. Therefore, people clicking from those sites can easily understand why they are viewing content related to your site on their screens.
2. How relevant should a website link to? You should check the topic’s relevance and also the domain authority of the website. So, it adds more value to the search engine of your site. By getting a higher DA, your link value will also be higher.

It is important to note that you should never add more paid links. Why? because Google penalizes sites that have too many paid links.

Build Visual Assets and Infographics:

Videos and infographics are always famous on social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Because it can be easily inserted and easy to share into the websites and blog posts. In order to popularize your brand, then it is essential to build a video explaining a relevant topic or infographic.

Going behind the Infographics is an awesome option because they can be widely used on social media platforms and in blog posts. Additionally, they are understandable and easier to read. Simply put, it is necessary to ensure that the infographic includes the links back to your site.

Write Valuable Content:

Content marketing is an affordable option to create links for your website. It will effectively reach your message to the world. Whether you are looking to get more leads and revenue, then you should have to implement content marketing in your business plan. Your content relevance is important. When making the link building campaign, your content quality is essential. It is always necessary to publish content which is readable by the people. It is a crucial factor in the link building process.

Guest Posting:

Guest blogging is one of famous ways to gain links back to your site from all other relevant websites. The great thing about guest posting is that it does not need any programming skills or technical knowledge from your side. Simply choose a site that publishes content related to the topic and also mail them your article ideas. Suppose they like it and check for their audience benefits; they will post it on their website and share your credit for writing it. Generally, a normal website supports two backlinks for one article.

Outreach:

Outreach is the latest SEO link building technique that is used by new start-ups and leading companies like Google and Apple. In this process, you have to contact the relevant websites and request them to link your website or blog. Most SEO experts use the link building tool to identify their potential prospects and handle their link building campaigns.

Wrapping Up

We hope our article will help you learn the tips and tricks of link building. There are plenty of ways to create link building to your sites presently. If you want to implement link building, all you have to do is simply stay up-to-date on the link building strategies, tools, and methods.

Backlinks play a vital role in a website’s rank. And search rankings are essential for businesses to edge out the competition.

Building a backlinking profile isn’t difficult if you use strategies like private blog networks (PBNs), blog comment spamming, and cloaking. But here’s the catch: these are unethical black hat techniques and will have the opposite effect on your client’s website.

The ethical strategies, aka “White Hat methods,” take time and effort. This is something most businesses either don’t have or don’t give much preference to.

This is where the need for outsourcing arises. Outsourcing a business’ link building gives them the time and resources to concentrate on other essential tasks.

But not all digital marketing agencies are the same. Some use the aforementioned black hat techniques and can land your website in hot water.

As a white hat link building agency, Orange Outreach has stringent guidelines to meet your client’s expectations. There are 13 metrics in total. They are discussed in detail below.

High DA

Domain Authority (DA) is a score that rates how a website will be ranked in the search engine result pages (SERPs). These scores range from 0 to 100. Higher the score, higher the probability of your website ranking higher in the search results.
The DA score of a website increases as it gains more authoritative backlinks.
The DA of websites that Orange Outreach uses for your client’s website is 30 and above. This means that the lowest DA rating you can expect from Orange Outreach is 30, which is above average and is a sign of a reliable website.

High DR

Domain rating (DR) determines the strength of a website’s backlink profile. This metric goes from 0 to 100 and is pretty effective in determining whether a marketing strategy is producing the expected results or not.
Orange Outreach will ensure your client’s links are present on websites with a DR of over 30. This helps improve your client website’s backlink profile and its authoritativeness.

High Organic Traffic

Organic traffic is the traffic a website receives through unpaid means, such as search engine results. Apart from the obvious increase in footfalls, organic traffic is also scalable and improves the trustworthiness of a website.
Having Orange Outreach build your client’s backlinking profile comes with the advantage of including your client’s links on websites that have organic traffic of over 500. The value is calculated using tools like Ahrefs and SEMrush, which are reliable tools for website analysis.

High Referring Domains

A referring domain is an external website that links to your client’s website. It benefits your client’s website by directing traffic to it.
Alongside backlinks, Orange Outreach provides over 100 referring domains to your client’s website, increasing its reliability and authority in the SERPs.

Trust Flow 10+

Devised by Majestic, Trust Flow (TF) is the level of a website’s trustworthiness. This metric is calculated based on the quality of a website’s backlinks.
TF scores range from 1 to 100. Any score above 10 is considered preferable in terms of website authority, quality, and trustworthiness.
Orange Outreach will place your clients’ links on websites that have a TF rating of over 10. The more backlinks from a site with a high TF score, the higher your client website’s TF score will be.

Citation Flow 10+

Citation Flow (CF) is another metric from Majestic. Unlink TF, CF relies more on the popularity of a link on a website than its quality.
The CF score should be something between 0 and 100. CF scores are often used alongside TF scores. A ratio of 1 indicates that the links on the website are of high quality and influential.
Orange Outreach includes your client’s links on websites that have citation scores of over 10 and that are similar to TF scores. This ensures that the websites that hold your client’s links are not just influential but authoritative in their respective niches as well.

Low Spam Score

Spam Score determines how spammy a website is. A website’s spam score is essential to its trustworthiness. The more reliable a website, the more opportunities for backlinks it gets.
Moz takes 17 unique factors into consideration when calculating spam scores. Satisfying 3 of these 17 factors accounts for a good spam score. Meeting 6 of these factors results in an intermediate spam score, and anything above 10 is problematic.
Orange Outreach makes sure your client links are on websites with low spam scores, i.e., 3 out of 17. This accounts for high-quality backlinks, which, in turn, directly contribute to better rankings.

Niche Blogs

Niche blogs refer to blogs written for a specific geographical location or a specific category of people. These groups are also known as the target audience.
Finding blogs for categories that are not mainstream can be difficult. But that’s not the case with Orange Outreach.
Irrespective of your niche, you can find high-quality, plagiarism-free blogs for your links. This is a great way to increase traffic to your website and improve rankings in the SERPs.

No PBN Blogs

PBN stands for Private Blog Networks. The sole purpose of PBNs is to provide backlinks to other websites, trying to manipulate Google for better rankings.
Google considers PBNs as link spam, and it will have the opposite effect on your website.
Orange Outreach follows clean, white hat methods to build your backlinking profile without using unethical methods like PBNs.

3-Year-Old Domains

Domain age is vital in backlinking. What this means is that the longer a website has been online, the more credible it is.
Orange Outreach posts your links on websites that are at least 3 years old. This makes sure that the backlinks for your clients are from reliable, well-established websites that Google prefers over websites that are more recently registered.

Hosting Location Advantage

A blog’s hosting location becomes an important point when talking about the target audience. The average person prefers to trust local websites. “Local” here refers to the country the website is based in.

Orange Outreach understands this. That’s why 90% of the websites provided by Orange Outreach for your client’s backlinking profile are from the U.S. This means more trust in the websites and the data shared on them.

Blogs with Contact Information

A vital factor that distinguishes blogs that are from PBNs and those that are not is contact information. Blogs with additional data, like contact information and links to the writer’s or blogger’s social media handles, are genuine. Blogs from PBN will mask contact information to hide their identity.
The blogs in which Orange Outreach includes your client’s links will carry contact information to prove their authenticity.

No Link Farm Networks

A link farm is a shady tactic some marketers use to create a backlink catalog. In layman’s terms, these are sites that are created with the intention of creating backlinks between each other.

Google penalizes sites that use link farms by lowering their rank in the SERPs.
The backlinks you receive from Orange Outreach will be devoid of links from link farms. They rely on increasing your client website’s ranking, the clean, white hat way.

These 13 factors exist so that Orange Outreach can provide high-quality backlinks to your clients.

Additionally, Orange Outreach uses generic, branded anchor text over location-based ones to eliminate the chances of Google footprint penalties.
Though there are multiple strategies for link building, the ones that Orange Outreach follows are ethical and time-tested techniques that Google prefers. These strategies have produced results for countless clients and will continue to do so.