Powerful Social Media Marketing Trends That Will Dominate in 2023

With every passing year, social media trends change and newer ways arise to increase engagements. The coming year 2023 is not an exception and there are some marketing methods that will be more popular than the older ones.

Companies and brands always seek for these trends so they can keep pace with the changing times and keep their existing audience engaged while creating more potential customers.

Let’s see what 2023 has in the bucket as trending marketing trends in terms of social media.

Micro Influencer Is the New Boss

This is one of the primary trends that will be in demand more than ever. The trick is in the name itself. Micro influencers means influencers who have an audience specific to one niche and who are very active in engaging with their audience.

Gone are the days when brands used to give value to influencers with millions of followers. These days, they are more concentrated on accounts that have 4000 to 5000 influencers. This is because when the crowd is less, the influencer is more able to respond to the comments and queries of their followers.

This way the influencer derives more power from their followers and has more influence on them than when there are millions of followers. So, these influencers have more engagement rates and the brands also don’t have to pay huge amounts as they would do for influencers having millions of followers. This makes a better return on the investments; it’s more about quality rather than quantity!

Online Shopping Without Leaving the App

Till now customers used to leave the platform and get redirected to a website if they needed to shop. Now the game is different and websites provide the ability to let the customers shop on the platform itself which means they don’t leave any page.

This is possible with social ads; one example can be seen in the Facebook Marketplace where the advertisement and shopping for the products happen in one place. Then there is another example that is the “Checkout with Instagram” feature which also allows customers to buy products that they like without leaving Instagram.

Short And Live Videos are the New Craze

These two methods of promoting yourself on social apps are trending in 2022. In the coming year as well, they are going to rise more and more with new creativity. TikTok and such apps for example are the apps that attract the most engagement from Gen Z as well as millennials.

Even YouTube has introduced its section of short videos and hence we can understand that this trend is only going up. Businesses can either create short videos from their existing regular videos and this way they can create many snippets or they can create short videos particularly.

The potential of this trend is robust because it doesn’t need any special high-priced instruments. All you need is a phone and an update to your audience about the new exciting products, services, events, and locations.

Instant Contact with The Brands is the New Attraction

There are popular social platforms like Facebook that have given an advantage to their users that they can access a chat window instantly. Twitter also allows its users to mention the brands to get their attention. There are more chatbots than ever because they give a user the ability to connect with a brand within a fraction of a second and share their queries.

The trend will continue and more and more companies will come up with such messaging options. This will save the visitors time when they will be served right away and determine their purchasing decision further.

More Specific Communities

Creating communities is another way to keep the audience interested. With the sudden rise of interest in social media platforms, users are more inclined toward discussing in communities. These communities are category-specific and Facebook groups are an example of the same.

In a specific community, like-minded people engage and discuss. Businesses need to create such communities and let the audience join them as per their interest. These communities have an edge over larger groups of people when it comes to engagement.

Paid Advertising – A Blessing

Organic results are great, but they are also time-consuming. In this fast-paced age, results are desired instantly and brands want to establish themselves in a jiffy. For the same, paid advertising is trending and will be trending in the coming year as well.

Brands who want to be seen, heard, and paid attention to without wasting much time need paid advertising incorporated into their marketing strategy. This also gives rise to the prices of social media advertising, but if brands are well-prepared with rich products and services, the price is worth it.

Augmented Reality – More Mainstream Than Ever

Nothing is more powerful than when social media blends itself with technology. This is high time when all the business platforms are incorporating the blessing of AI into their platforms. This augmented reality always creates a new spark and excitement in the way a user interacts with the website or services. AI is more in trend than ever and it will grow even more in the coming year.

The AI filters that are used in Instagram stories are a perfect example of how a new AI filter can make things exciting for users.

Top 5 Trends In Social Media Marketing

To remain competitive, focus on branding and ranking to reach out to your customers, it’s important to stay on top of search engine and social media marketing trends. You can always learn something new when it comes to Internet marketing if you take a look. Here are the top 5 social media marketing trends in 2019.

Did that you know that by the year 2020, which is less than two years away, experts are projecting that a whopping 80 percent of Internet traffic is going to be for videos? That might seem a little extreme at face value, but we’re heading there folks. As a content writer, I know that I still have value in terms of my profession because the content must accompany the video.

The fact remains, however, that quality, professional videos are where it’s at in 2019. When it comes to your efforts in relation to social media, the trends say that you need to be pursuing video marketing. To put it bluntly, the experts say that video content is eating social media.

As you stay up on trends regarding video marketing on social media, keep up with all the new features. Okay, that’s enough about the first powerful trend. Now let’s talk chat bots and CRM. What is CRM? You might have heard about this acronym in relation so software that businesses use to help with customer service.

CRM stands for customer relation management. It’s all about relating to customers, but how are chat bots helpful? Chat bots weren’t always the most helpful in their early stages, especially on regular sites. Yet social media is of course all about customer interaction. These bots are making a comeback, and it’s making sense for businesses to use them in integrated fashion with social media accounts.

In terms of social media marketing trends, think mobile. Don’t go in the direction of mobile. Think mobile first. Mobile traffic is where it’s at, as it has surpassed desktop and laptop traffic. You have to think in terms of social media in relation to smartphones and tablets. Keep that in mind as one of the top 5 social media marketing trends of 2019.

What about paid content? It’s completely fine to use paid content, and in many ways, it’s encouraged. Businesses need a solid marketing plan. Yet as you pursue the best social media marketing strategies, you might want to take a closer look at this next trend. It’s all about your social media content being paid yet personalized.

This trend has everything to do with resistance to ads. With changing algorithms, people are only seeing the ads that are more personal to them. Social media companies have made changes to ensure that happens in order to keep consumers happy. So it’s not just a suggestion but a recommendation if you want to get the best experience when pursuing social media marketing to reach your customer base.

Chat bots were mentioned, and you also are going to want to think in terms of automation. Business owners are reporting that automation is helping them to increase conversion rates. More than that, it’s helping them actually reach their audience in a way that they get their attention. Automation helps business owners handle social media accounts on a much grander scale.

There are all different kinds of automation tools out there. Some of them are for certain smaller tasks that can be handled without you having to do anything. Other tools help with much larger tasks. You’re going to have to look at what’s available. Perhaps your new objective now would be to know the trending social media marketing automation tools in 2018. See what other company owners are using to help automate the social media marketing experience.

You now know the top 5 trends for social media marketing in 2018. What steps can you see yourself taking as a business owner now? Where is there room for improvement? What are you itching to do right now after reading this piece? The work never ends, and now you have some leads. Improve your marketing efforts via social media, and watch your conversion rates improve as you interact better with your customer base.