With every passing year, social media trends change and newer ways arise to increase engagements. The coming year 2023 is not an exception and there are some marketing methods that will be more popular than the older ones.
Companies and brands always seek for these trends so they can keep pace with the changing times and keep their existing audience engaged while creating more potential customers.
Let’s see what 2023 has in the bucket as trending marketing trends in terms of social media.
Micro Influencer Is the New Boss
This is one of the primary trends that will be in demand more than ever. The trick is in the name itself. Micro influencers means influencers who have an audience specific to one niche and who are very active in engaging with their audience.
Gone are the days when brands used to give value to influencers with millions of followers. These days, they are more concentrated on accounts that have 4000 to 5000 influencers. This is because when the crowd is less, the influencer is more able to respond to the comments and queries of their followers.
This way the influencer derives more power from their followers and has more influence on them than when there are millions of followers. So, these influencers have more engagement rates and the brands also don’t have to pay huge amounts as they would do for influencers having millions of followers. This makes a better return on the investments; it’s more about quality rather than quantity!
Online Shopping Without Leaving the App
Till now customers used to leave the platform and get redirected to a website if they needed to shop. Now the game is different and websites provide the ability to let the customers shop on the platform itself which means they don’t leave any page.
This is possible with social ads; one example can be seen in the Facebook Marketplace where the advertisement and shopping for the products happen in one place. Then there is another example that is the “Checkout with Instagram” feature which also allows customers to buy products that they like without leaving Instagram.
Short And Live Videos are the New Craze
These two methods of promoting yourself on social apps are trending in 2022. In the coming year as well, they are going to rise more and more with new creativity. TikTok and such apps for example are the apps that attract the most engagement from Gen Z as well as millennials.
Even YouTube has introduced its section of short videos and hence we can understand that this trend is only going up. Businesses can either create short videos from their existing regular videos and this way they can create many snippets or they can create short videos particularly.
The potential of this trend is robust because it doesn’t need any special high-priced instruments. All you need is a phone and an update to your audience about the new exciting products, services, events, and locations.
Instant Contact with The Brands is the New Attraction
There are popular social platforms like Facebook that have given an advantage to their users that they can access a chat window instantly. Twitter also allows its users to mention the brands to get their attention. There are more chatbots than ever because they give a user the ability to connect with a brand within a fraction of a second and share their queries.
The trend will continue and more and more companies will come up with such messaging options. This will save the visitors time when they will be served right away and determine their purchasing decision further.
More Specific Communities
Creating communities is another way to keep the audience interested. With the sudden rise of interest in social media platforms, users are more inclined toward discussing in communities. These communities are category-specific and Facebook groups are an example of the same.
In a specific community, like-minded people engage and discuss. Businesses need to create such communities and let the audience join them as per their interest. These communities have an edge over larger groups of people when it comes to engagement.
Paid Advertising – A Blessing
Organic results are great, but they are also time-consuming. In this fast-paced age, results are desired instantly and brands want to establish themselves in a jiffy. For the same, paid advertising is trending and will be trending in the coming year as well.
Brands who want to be seen, heard, and paid attention to without wasting much time need paid advertising incorporated into their marketing strategy. This also gives rise to the prices of social media advertising, but if brands are well-prepared with rich products and services, the price is worth it.
Augmented Reality – More Mainstream Than Ever
Nothing is more powerful than when social media blends itself with technology. This is high time when all the business platforms are incorporating the blessing of AI into their platforms. This augmented reality always creates a new spark and excitement in the way a user interacts with the website or services. AI is more in trend than ever and it will grow even more in the coming year.
The AI filters that are used in Instagram stories are a perfect example of how a new AI filter can make things exciting for users.